Facial recognition is emerging as the most popular biometric technology for the identification and authentication of a person. The covid-19 pandemic has further boosted its demand in various sectors for a variety of purposes. This innovative technology uses facial features such as the distance between forehead and chin, the shape of cheekbones, the distance between eyes, and the contour of the lips, ears, and chin to identify or verify a person. Face detection and recognition API (Application Programming Interface) can solve several issues while also providing a seamless user experience.

Face recognition API is helping to make the world a safer, smarter, and more convenient place. We've compiled a list of facial recognition use cases that will amaze you.

Applications of Facial API

1. Time and attendance Managing the attendance data of employees is a big challenge that an organization faces. Many firms have already deployed facial recognition systems to solve challenges relating to human resource management. The main advantage of using this technology is that it is touchless, making it ideal for use in the covid-19 era because it reduces the risk of virus transmission.

2. Promotional campaign Since the beginning, advertisements and marketing efforts were made to grab the attention of their audiences. Lately, it became challenging for marketers to get a catch-hold of their audiences and remain visible amongst hundreds of other campaigns. Marketing specialists quickly identified this challenge and addressed this by introducing facial biometrics to their promotions strategy. Marketers these days are using facial APIs in a plethora of applications such as games, interactive mobile apps, video creation, etc.

3. Photo Management Managing a massive database of photos and grouping them could become a problematic task for many. The solution to this problem is a facial recognition API. A facial API for photo management can group thousands of photos in a fraction of a second. The usage of facial API has revolutionized the photo management and photo database industries; now, maximum industry professionals handle their databases in the same way and are extremely happy with the results.

4. Social and Dating platformsWith the availability of feature-rich smartphones at affordable pricing, the popularity of social and dating platforms has skyrocketed. Fake accounts, blocked users, and fake pictures are the key issues affecting these platforms' businesses. Thanks to the facial detection and recognition API, which is a perfect solution to all of these problems because it can detect accounts with celebrity photos, images without faces, and photos whose gender or age do not match the gender or age in the user's account. It is also effective in making tagging better, which is popular among social media users.

Wrap up

Facial recognition API is gaining enormous popularity in a wide range of industries. Investment in this technology could prove fruitful for the business in the long term. It is safe to say that the effective utilization of this technology provides a competitive edge to a firm and aids it in reaching the next level.